Value-based pricing and elasticity in 5 steps
Map segments, measure sensitivity, and design price fences that protect value while growing share.
Open guideMOS Guides: economics you can use today
These guides turn core economic ideas into practical steps for teams. Each playbook focuses on a single decision such as raising prices, forecasting demand, or stress-testing plans. You will find clear objectives, data checklists, simple models, and example outputs. The goal is action in days, not months. Use them as templates for workshops, weekly reviews, and board updates.
4
Core Areas
15+
Templates
Weekly
Review Rhythm
Featured playbooks ✨
Start with these high-impact guides used by operators.
Demand forecasting with leading indicators
Blend web traffic, enquiries, and macro signals to anticipate trend changes early.
Open guideUnit economics that scale profitably
Track contribution margins, payback, and LTV to keep growth efficient and durable.
Open guideHow to work with the guides
Treat each guide as a short project. Start by stating the decision to be made and the trade-offs you accept. Assemble a lean dataset: a handful of variables that directly influence the outcome. Build a simple baseline model, then run a time-bound test with pre-agreed thresholds for success. Capture learnings in a one-page log and schedule a weekly review. Repeat until a pattern is clear, then scale. The rhythm matters more than fancy models.
- State the decision, constraints, and success metric.
- Run a two-week sprint with lightweight tests.
- Share a one-page update with assumptions and results.
Pricing
- Elasticity quick test
- Price fences and packaging
- Discount policy guardrails
Forecasting
- Leading indicator board
- Scenario paths and triggers
- Signal reliability scoring
Unit economics
- Contribution model
- Payback and LTV
- Capacity and constraints
Download templates and checklist
Every guide references a small set of templates: a decision brief, assumption log, scenario board, and experiment tracker. Use them to keep work tight and auditable. We also include an accessibility-friendly presentation layout for sharing results with stakeholders without clutter.
Decision brief
Assumption log
Scenario board
Experiment tracker